A website landing page should not be mistaken for the homepage. In the realm of digital marketing, landing pages are standalone versions of the complete website serving a singular and more focused purpose. You would want your customers to land up on such curated web pages, with follow-up content comprising required information and a specific offer or action you expect out of your site visitors. The offers can be in the shape of a piece of shareable information or a promise of service in exchange for their contact information.

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